Mass marketing generates traffic. Personalization converts it. ChainAware co-founder Martin and Klink Finance co-founder Philip explore AI-driven AdTech for Web3 finance platforms – including the email proof point: 1% mass conversion vs 15% personalized – and how on-chain behavioral data closes the gap between traffic and revenue.
ChainAware co-founder Martin joins Magic Square to discuss Web3 AdTech and fraud detection for the real economy. Covers ChainAware’s origin from SmartCredit credit scoring through to fraud detection, rug pull prediction, wallet auditing, and Web3 AdTech – and why custom AI models, not LLM wrappers, are the only defensible IP moat in Web3.
Blockchains are transparent at the transaction level but participants are anonymous – enabling scams, rug pulls, and social engineering. ChainAware Wallet Auditor solves this: a full behavioral profile of any wallet in one second. This X Space recap covers how on-chain history becomes personal brand and verifiable trust in Web3.